website copywriting

Selected Seeds

Selected Seeds needed new copy for their website, along with a templated approach to over 30 factsheets. The brief was to present detailed, scientifically robust information in a streamlined, simple way.

website copywriting

WD Building Design

WD Building Design wanted a site that spoke to three different client markets and showcased the benefits of using their building design services.


website copywriting

Allied Beef

Allied Beef needed a website upgrade that emphasised their cattle marketing services and highlighted the benefits of doing business with them. 


case study

Southern Stars Group

This case study takes us through a new home owner’s customer journey, showcasing Southern Stars’ expertise in whole-of-home ducted airconditioning.

case study

Glennie School/Indigo Web Design

The Glennie School had a large, complicated, outdated website. The case study goes through the process the school took, in partnership with Indigo Web Design. Result: a new, vibrant, fit-for-purpose site.

case study

JP Smith/Indigo Web Design

JP Smith needed a website that appealed to both recruiters and candidates. This case study shows how Indigo Web Design worked with the company to deliver a clean, navigable site that outdid Seek in job search results.


Lead generation 

This guide was written for a gardening website. It can be used to gather email addresses in exchange for a download, or repurposed on Pinterest and social media.

blog posts

Fab Dock dry docking system

Fab Dock commissioned a series of blog posts that highlight the environmental advantages of their dry docking system – such as eliminating antifoul and electrolytic corrosion.

viral petition

Save Mt. Lofty 144,555  signatures

This petition stopped a major development and saved 55 hectares of critical koala habitat. It used skillful storytelling, tactical text and an effective social media campaign.  

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