portfolio
website copywriting
Selected Seeds
Selected Seeds needed new copy for their website, along with a templated approach to over 30 factsheets. The brief was to present detailed, scientifically robust information in a streamlined, simple way.
website copywriting
WD Building Design
WD Building Design wanted a site that spoke to three different client markets and showcased the benefits of using their building design services.
website copywriting
Allied Beef
Allied Beef needed a website upgrade that emphasised their cattle marketing services and highlighted the benefits of doing business with them.
case study
Southern Stars Group
This case study takes us through a new home owner’s customer journey, showcasing Southern Stars’ expertise in whole-of-home ducted airconditioning.
case study
Glennie School/Indigo Web Design
The Glennie School had a large, complicated, outdated website. The case study goes through the process the school took, in partnership with Indigo Web Design. Result: a new, vibrant, fit-for-purpose site.
case study
JP Smith/Indigo Web Design
JP Smith needed a website that appealed to both recruiters and candidates. This case study shows how Indigo Web Design worked with the company to deliver a clean, navigable site that outdid Seek in job search results.
guide
Lead generation
This guide was written for a gardening website. It can be used to gather email addresses in exchange for a download, or repurposed on Pinterest and social media.
blog posts
Fab Dock dry docking system
Fab Dock commissioned a series of blog posts that highlight the environmental advantages of their dry docking system – such as eliminating antifoul and electrolytic corrosion.
viral petition
Save Mt. Lofty 144,555 signatures
This petition stopped a major development and saved 55 hectares of critical koala habitat. It used skillful storytelling, tactical text and an effective social media campaign.