portfolio

website copywriting

Selected Seeds

Selected Seeds needed new copy for their website, along with a templated approach to over 30 factsheets. The brief was to present detailed, scientifically robust information in a streamlined, simple way.

website copywriting

WD Building Design

WD Building Design wanted a site that spoke to three different client markets and showcased the benefits of using their building design services.

 

website copywriting

Allied Beef

Allied Beef needed a website upgrade that emphasised their cattle marketing services and highlighted the benefits of doing business with them. 

 

case study

Southern Stars Group

This case study takes us through a new home owner’s customer journey, showcasing Southern Stars’ expertise in whole-of-home ducted airconditioning.

case study

Glennie School/Indigo Web Design

The Glennie School had a large, complicated, outdated website. The case study goes through the process the school took, in partnership with Indigo Web Design. Result: a new, vibrant, fit-for-purpose site.

case study

JP Smith/Indigo Web Design

JP Smith needed a website that appealed to both recruiters and candidates. This case study shows how Indigo Web Design worked with the company to deliver a clean, navigable site that outdid Seek in job search results.

guide

Lead generation 

This guide was written for a gardening website. It can be used to gather email addresses in exchange for a download, or repurposed on Pinterest and social media.

blog posts

Fab Dock dry docking system

Fab Dock commissioned a series of blog posts that highlight the environmental advantages of their dry docking system – such as eliminating antifoul and electrolytic corrosion.

viral petition

Save Mt. Lofty 144,555  signatures

This petition stopped a major development and saved 55 hectares of critical koala habitat. It used skillful storytelling, tactical text and an effective social media campaign.  

Get in touch with me

Let’s discuss your project – no strings attached.